At Cure All, we’ve been working with a lot of restaurants, cafes and food outlets recently. Especially with the current situation, everyone wants to make sure their business is up to scratch in terms of hygiene and while they’re at it, pest control. After all, no one can afford another costly shut down in the wake of the coronavirus restrictions. However, we’ve been getting a lot of insight from owners and managers who’ve decided to take their business online and thought we’d share what seems to be working for some of our other customers. Read our top 5 tips below:
Have a Website
It’s not uncommon for restaurants to have a google listing or a social media page, but when you’re trying to take your food business online it’s going to take more than that. Firstly, you’ll need a website where your customers can actually place their orders, as a website is your best chance of attracting new customers. When you don’t have an interesting storefront or people aren’t walking by your food business saying things like “oh it looks like there’s a nice atmosphere in there”, then a website is your best bet at getting people in the door, metaphorically of course.
Make Sure your Menu is Visible
When a menu is difficult to find or isn’t very user friendly, potential customers are much more likely to give up and order from another restaurant. Make sure your current menu is available in as many places as possible and can easily be read upon first glance. We recommend having your menu clearly marked on your website and then also linking your menu to your Google listing as well as your social media. Simply having a photo of your menu on your Facebook page isn’t enough as it will quickly get lost amongst other photos and posts.
Strict Hygiene Standards
Now more than ever, restaurant owners and hospitality managers have a responsibility to ensure that both their customers and their staff are protected. The best way to do this is by maintaining strict hygiene standards with regular cleaning protocols. To give your customers that extra peace of mind, enlist the professional services of antiviral and disinfect experts to ensure that your food business can maintain its reputation and continue to operate without costly disruptions.
Spread the News
Creating a beautiful and perfectly functional website doesn’t mean much if no one knows about it. Make sure you create a bit of hype around your latest online venture with social media posts and photos. You may have regular or loyal customers who love your food and will jump at the chance to enjoy it in the comfort of their own home so make sure you aren’t depriving yourself of these customers. A great way to promote taking your business online is with some online deals. You can advertise a certain percentage off of online orders or free delivery for a limited period of time. This gives people a reason to try your delivery service initially and when they realise how great it is they won’t be able to resist coming back for more!
Keep the Pests Away
When taking your business online, you still need to remain 100% vigilant when it comes to any pests lurking around your premises. If your restaurant or cafe was out of action for a while due to lockdown restrictions, we definitely recommend getting pest control services in to make sure that no unwanted guests made themselves at home while your business was out of use. Besides that, summer is right around the corner and the last thing you need while you’re trying to expand your business is an infestation of creepy crawlies that are going to shut your business down, either temporarily or even permanently.
At Cure All, we can provide disinfectant and pest control services for your restaurant, cafe or bar, no matter how big or small of a job it is. For over 50 years, we’ve been providing commercial pest control services across South East Queensland and we’ve worked with some major companies and brands. To learn more, get in touch with us today!